Victoria's Secret is ushering in a fresh era, and Emily Ratajkowski is leading the charge to erase all traces of bombshell hair, super-bronze makeup, and flashy bras. Ratajkowski is part of a notable lineup that's propelling VS into 2023 with the introduction of “The Icon,” a novel collection designed to amplify our inherent beauty – a marked departure from the brand's previous approach of maximalism.
In particular, Ratajkowski and her companions, including Adut Akech, Hailey Bieber, Paloma Elsesser, and Sui He, are joining forces with Victoria's Secret veterans Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel to unveil the new “Icon by Victoria’s Secret Push-Up Demi Bra.” EmRata's striking shot, captured by Mikael Jansson, showcases the sleek bra paired with an elegant, flowing robe, complemented by a delicate, stringy panty adorned with minute ring details.
“The Icon by Victoria Secret collection is an exhilarating launch for us. It's about enhancing one's natural form while maintaining the supportive and seamless aesthetics that we cherish. This elevated collection serves as a captivating addition to your wardrobe, while reinforcing the idea that we all embody iconic qualities,” stated Janie Schaffer, Chief Design Officer at Victoria’s Secret.
The fresh campaign is also set to be featured in the newly introduced “Victoria's Secret World Tour,” a reimagined fashion spectacle focused on emerging global creatives. This innovative tour seeks to fill the void left by the iconic Victoria's Secret Fashion Show, which graced the stage from 1995 to 2018.