In 2015, Adidas Originals launched NMD, the unique design of a sneaker, drawing inspiration from the brand’s unique archive to create a shoe that was revolutionizing the footwear world. Six years later, the Trefoil-code brand is back with an updated vision for the original revolutionary design, adopting the same independent mindset to offer the 3 NMD V version. Designed for those who appreciate the past while keeping up with the opportunities that the future holds, the new NMD design stands out as a symbol of the future as it was designed for the rebel explorers who build the cities of tomorrow.
Designed for a life in motion, the new 3 NMD V sneaker reimagines its iconic design from the archives with a futuristic, subtle vision. The launch of the sneaker design (3 NMD V) is accompanied by an exciting advertising campaign that supports those who are shaping the culture in every corner of their cities, and who are planning for the future. Through a lens that focuses on Dubai’s local aspects and aims to explore beyond the city of luxury and skyscrapers, adidas celebrates the faces and people behind 3 local destinations that have become cultural hubs for urban city nomads who embody the city’s vibrant spirit. The campaign’s dynamic visuals make for a sense of fearless exploration as the founders of these concepts stand at the fore.
