Dua Lipa continues to impress with her versatile style. Whether she's owning the red carpet or collaborating with fashion powerhouses like Versace, she never fails to inspire us with her unique fashion choices. In her latest campaign with Puma, Forever.Classic, Dua Lipa shows us how to add her signature twist to our outfits, even when dressing down.
The collection, featuring hand-picked pieces from the Puma archive, offers a nostalgic '80s-style oversized jersey adorned with retro graphics, as well as the '90s skate-inspired 180 sneaker in two color options. Dua Lipa, alongside her longtime stylist Lorenzo Posocco, personally selected each item in the collection. Additional standout pieces include a distressed leather jacket, a playful logo T-shirt, a windbreaker, and a track jacket, all drawing inspiration from Puma's 1999 styles.
The campaign images reflect Lipa's unique and personal style, set in an intimate environment where she comfortably showcases her favorite Puma pieces. As a Puma ambassador since 2020, Dua Lipa has collaborated on various collections, including the butterfly-inspired Flutur collection and fronted campaigns for the Mayze and Mayu styles. She has even demonstrated that her sneakers have a place on the red carpet, proudly sporting her own Puma x Dua Lipa Cell Dome King sneakers at the 2022 Footwear News Achievement Awards.
