Jennie is making a stylish comeback with a fresh campaign for Calvin Klein, and InStyle is here with the exclusive first glimpse. The renowned Blackpink singer is no stranger to showcasing the brand's signature alluring essentials [ADD: (having been a face of CK since TKWHEN)]. This time around, she's joined by fellow well-known personalities including Alexa Demie, Kid Cudi, and Kendall Jenner. While the lineup is star-studded, the photo series distinctly celebrates individuality and personal fashion.
The brand reveals, “The unique worlds of each talent are magnified through distinct settings and curated soundtracks, creating images and videos that are firmly rooted in reality while also being larger than life.” The press release highlights Jennie's heightened confidence, Jenner's inherent femininity, and Demie's audacious and captivating style as sources of inspiration.
Captured and directed by the esteemed creative duo Inez and Vinoodh, Jennie's vignettes exhibit pared-down styling and relaxed outlines that echo her persona beyond the spotlight. These looks embrace several of Calvin Klein's timeless design principles: underwear separates adorned with logos (in shades of nude and white), lace-detailed bra tops, and a generous dose of denim.
The scenes span from an insider's view of Jennie's life on the road — featuring the “Pink Venom” artist relaxing in her makeup chair donning CK underwear and a white button-down — to poised stances on a minimalist set that aligns with the brand's laid-back ethos. Notable moments include a juxtaposition of dark denim-on-denim, where the K-Pop sensation rocks a matching cropped oversized jacket and jeans with Western accents. Additionally, an Americana-inspired ensemble showcases a white tank, jeans, and a bandana.
Described as “minimal, contemporary, and alluring” by the brand, the collection spotlights revamped Calvin Klein classics alongside fresh denim offerings. The press release concludes by stating that the result is a portrayal of effortless style seamlessly intertwined with the way we navigate our lives today.
With ample nods to the Western trend to capture TikTok's attention, this collection achieves the perfect blend of wearability, timeless appeal, and nostalgia. Just add some boots (motorcycle and cowboy styles are our favorites) for an edgy touch or opt for ballerina flats to infuse a hint of femininity, and your fall capsule wardrobe is practically complete.
The Fall 2023 campaign and collection are set to launch on August 14th, exclusively on calvinklein.com.