The influence of TikTok on the beauty industry cannot be ignored. The app has the power to take a beauty product, old or new, and launch it to viral success. In fact, it seems that many of us turn to TikTok for a second opinion on beauty products before consulting Google. The result? Our recent beauty purchases have been heavily influenced by the app, leaving our wallets feeling a little lighter.
While cult-favorites like Dior’s Lip Glow Oil and the Dyson Airwrap continue to dominate TikTok, 2023 has brought with it a new wave of viral beauty products. From drugstore dupes to revamped classics, here is a rundown of the top viral TikTok beauty products of 2023 so far.
#1: Makeup by Mario Surreal Skin Foundation
Makeup By Mario's debut foundation, the SurrealSkin Liquid Foundation, is the epitome of a skin-like finish. With its luminous and blendable formula, it has quickly become a TikTok favorite. Even OG beauty guru Huda Kattan is a fan!
#2: Huda Beauty Easy Bake Loose Baking & Setting Powder
Who would have thought that we would be setting our makeup with pink powder? However, Huda Beauty's Easy Bake Loose Baking & Setting Powder has taken the beauty world by storm. This long-lasting formula provides an airbrushed finish and brightens the complexion with its pink hue. Plus, it leaves a beautiful soft glow under the eyes.
#3: Fenty Beauty Invisimatte Instant Setting + Blotting Powder
Rihanna has once again proven her expertise in beauty with the Invisimatte Instant Setting + Blotting Powder by Fenty Beauty. The powder went viral almost instantly after the superstar used it during her 2023 Super Bowl halftime show performance. The product has since taken TikTok by storm with glowing reviews.
#4: NYX Cosmetics Fat Oil Lip Drip
If you're looking for a lip oil that won't break the bank, NYX Cosmetics' Fat Oil Lip Drip is your answer. The vegan lip oil offers hydration and high shine for up to 12 hours, making it the perfect affordable dupe for any luxe lip oil on the market. TikTok users love discovering affordable dupes for high-end products, and this lip oil is no exception.
#5: Drunk Elephant D Bronzi Drops
Drunk Elephant has become a staple brand on #skintok, and its D-Bronzi Anti-Pollution Bronzing Drops serum has contributed to its rise in popularity. The serum, packed with antioxidants, can be mixed with your moisturizer for a sun-kissed glow that looks like you just came back from vacation. As a result, the D-Bronzi Drops have gained a massive following on TikTok.